Bouton eBay Storefront


Screenshots of the new Funktionalley website

About Bouton

Bouton launched their beautiful collection in 2012 consisting of dazzling celebratory rings, gorgeous stacker rings, delicate earrings, decadent pendants, exquisite bracelets, divine charms, button inspired cufflinks as well as showstopper necklaces containing over 6000 mouth-wateringly pretty cubic zirconia gems. Some special Bouton pieces include a unique 4 holed button design which is a major brand feature of the Bouton collection.

Job Overview

Bouton, a premium brand of the Buckley London group of companies, wanted to take their existing portfolio of products from their Magento store and list them on eBay. eBay is an enormous marketplace serving millions of visitors every single day and reaching that many potential customers would not only boost sales but increase brand awareness as well. They wanted an attractive store front consistent with their strict brand guidelines as well as a way to transfer all their products from their current store without having to enter them individually.


We built the entire store from scratch within eBay's framework, creating a beautiful home page, numerous static content pages, product lists and product pages. All designs were within the scope of Bouton's branding guidelines and translated perfectly as a storefront. During design and development the layout and content of each page had to be approved by both Bouton and eBay before it could be listed. eBay have very strict policies on what can and can not be included.

We then installed the M2E extension on to their current Magento store and configured it to work with their eBay account. The M2E extension allows a user to pair Magento's database fields with eBay's listing criteria. Once configured it was a simple matter of clicking 'GO' and within minutes all of the chosen Bouton products were available to buy through one of the world's largest marketplaces.


  • Integration of M2E Magento extension to sync products between Bouton e-commerce site and eBay.
  • Completely custom eBay storefront
  • eBay mailing list sign up
  • Editable static page content
  • Bouton store specific search facility