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Buckley London

  • Website design and development
  • Ecommerce
  • Email Marketing

Nice products, great photography and a top bunch of people. We were lucky enough to be able to make them a new website.

Buckley London is an award-winning jewellery brand with over 28 years' experience in designing high quality fashion and costume jewellery.

They support various charities including The Royal British Legion, Yorkshire Air Ambulance and the Forget Me Not Children's Hospital. Each year around Remembrance Sunday you will see plenty of people including celebrities sporting a Buckley London Poppy brooch and so far the poppies have raised over a million pounds in funds for The Royal British Legion.

Buckley website on iPads

Buckley had an e-commerce website but it wasn't responsive so they approached us to develop a mobile version.

That was back in 2012, around the time the term "responsive" was working it's way in to mainstream web design but web browsers hadn't quite caught up. We did originally develop a mobile template for Buckley but due to the problems back then with detecting browsers using user-agent strings it wasn't long before we were looking at redesigning and redeveloping the site to be responsive from the ground up.

We re-built the Buckley e-commerce store from the ground up to be fully responsive and predominantly led by images. As a fashion brand the product images and lifestyle shots were key to selling products. Product images can be zoomed on any device in a way that feels natural to that device.

The result is an attractive website usable on any device which shows the products in their best light. We continue to work with Buckley to refine and improve the site.

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Russian Trio Set from Buckley London